The Best Salon Software for Small Lash and Brow Studios in Romania?

You might expect a lash and brow studio’s morning in Bucharest to run just like one in Sydney or Boston—doors open, clients arrive, the day kicks off, and the schedule fills up. But by noon, it becomes clear that Romania’s beauty industry marches to its own beat. There are officially nearly 24,000 salons and over 35,000 active studios employing about 100,000 beauty professionals. Many appointments aren’t confirmed until the door bears the sign „Închis”, and every small software choice can affect a lash or brow technician’s next payday.

Clients in Romania are highly privacy-conscious—GDPR here is more a cultural code than a mere regulation—and expectations for responsive, fully Romanian-language service in every app, automated message, and notification are sky-high. While some salons use international solutions like Fresha, Treatwell, or Vagaro, many small Romanian lash and brow technicians feel they need something custom-built to address their market’s unique demands.

Small studios often host up to five specialists—some on payroll, others renting chairs and working independently. That means tools must be available 24/7, online booking must be as smooth as scrolling on Instagram, inventory tracking must be pinpoint accurate, and client data protection must stand like a Carpathian fortress. For the Romanian lash and brow technician, a generic salon app simply isn’t enough—they need a platform designed specifically for Romania’s salon landscape.

Next, we’ll explore why SalonLife has been rapidly gaining popularity among small lash and brow studios in Romania over the past few months.

Why Choose SalonLife (or Any Good Software)?

Whether you’re coming from Fresha or Treatwell or you’re just starting out—every software has its strengths. SalonLife is a full-service platform aiming to stand out through transparency and a focused commitment to European beauty services. We won’t claim to be the absolute best—because we know we’re new—but we’ve invested considerable time and attention in making flexibility and honesty our core values. Pricing is transparent, there are no commission fees, and we never market or share client data.

Daily Workflow: Unleash Creativity, Streamline Routine

Imagine your workday as a lash or brow technician: you arrive at the studio filled with inspiration from clients’ stories, but cluttered schedules, empty glue bottles, or lost notes cast a shadow over your creativity. With SalonLife, you experience the opposite: everything you need is at your fingertips so you can focus on what you do best.

Inventory Management: Precision and Security

Romanian lash and brow technicians have high standards—hypoallergenic glue must be on hand exactly when needed. SalonLife lets you add products to the system, set your retail and cost prices, and track stock in real time. The software distinguishes between procedural materials and retail products (e.g., aftercare items sold to clients), sends automatic alerts when supplies run low, and ensures allergy risks are visible on every booking.

Client Profiles and Notes: Personalize Every Service

Trust is crucial in the lash and brow world. SalonLife profiles store purchase preferences, allergies, favorite styles, and display all notes and photos (before and after). That way, every essential detail is always in view—making each follow-up procedure smooth, safe, and consistent.

Calendar and Time Management

Each technician gets a personal calendar where they can drag and drop appointment slots, set prep and wrap-up times, and monitor the team’s schedule. In Romania, where steady bookings are the foundation of success, this helps avoid empty gaps and plan the day stress-free.

Online Booking: A Studio Open 24/7

Studies show that 36% of Romanian salon seekers prioritize venues offering online booking. Even more, over 60% of those born in 1981 or later already expect an automatic reservation system. SalonLife lets you toggle your online booking window on or off as needed—whether you want to attract new clients or reserve slots exclusively for repeat customers.

Notifications and Aftercare: Growing Loyalty

Automated confirmations, reminders, and aftercare guides—all sent in Romanian and crafted to feel personal. Plus, our smart “recall” feature sends a friendly nudge when it’s time for a follow-up visit. This has significantly reduced no-shows and turned more first-timers into loyal clients.

Payment Solutions and Analytics: Clear Growth Insights

An integrated payment system logs card transactions, cash, and gift cards directly against each booking. No more end-of-day surprises and your cash report is ready in seconds. SalonLife also enables targeted campaigns, gift cards, and loyalty programs, while analytics reveal your top services so you can make data-driven decisions.

Marketplace: Free Client Stream to Boost Visibility

In Romania’s competitive market, where client trust is paramount, SalonLife Connect (Marketplace) puts your profile in front of thousands of seekers at no extra cost. Around 28% of bookings in Romanian studios come from the marketplace—without commission or hidden fees. Each profile functions like a professional website, complete with ratings, photos, service listings, and direct booking.

Conclusion: SalonLife as Your Growth Partner

SalonLife is built with European beauty services in mind and is ideal for Romanian lash and brow studios. Flexibility, transparency, and robust local support—the software that unleashes your creativity, retains your clientele, and attracts new clients without extra costs.

Whether you choose Fresha, Treatwell, or SalonLife, you’re making a solid decision. But if you’re seeking a specialized solution where fair pricing, GDPR compliance, and 0% commission are guaranteed, SalonLife deserves your attention.

SalonLife users in Romania report saving an average of 45–60 minutes each workday on tasks the platform now automates for them.

SalonLife now has a local presence in Romania, with customer support fully in Romanian and deeply familiar with the local market. We’re also expanding our team (customer support, account manager, SDR, social media marketing). More info and applications: info@salon.life