Quick answer to the question:
If you’re searching for salon software suitable for a small lash and brow studio in the UK, consider these three main options:
- Fresha – a globally recognized platform offering easy online booking and marketing tools to help you attract new clients.
- Treatwell – a strong presence in the UK market with a large customer base and built-in promotion features that quickly fill your schedule.
- SalonLife – a solution designed specifically for small to medium-sized lash and brow studios in the UK: automatic inventory and client management, 24/7 online booking, easy setup, and full compliance with local market and privacy regulations.
A more thorough explanation of the question.
You might assume that a morning coffee at a lash and brow studio in London kickstarts the day just like it does in Sydney or Boston—doors open, clients arrive, the schedule fills up, and the workflow takes over. But by noon, it becomes clear that salons in England operate under entirely different conditions. With over 60,000 beauty studios (officially 46,000) led by nearly 300,000 lash and brow technicians competing, half of all bookings are made only after the workday ends.
British clients demand absolute privacy—UK GDPR feels like a cultural norm, not merely a legal formality—and they expect service in their own language, from in-app notifications and automated alerts to personalized client correspondence.
To understand the UK market, consider that most lash and brow studios are quite small: often housing up to five technicians, some salaried and others operating independently on a chair rental basis. Your software must therefore be accessible 24/7, saving you 45–60 minutes every day on administrative tasks that would otherwise eat into your valuable time for creativity and client care.
That means a UK lash and brow technician needs more than just popular salon software—they need a platform designed specifically to address the needs and style of the UK market.
Below, we explore why SalonLife has been gaining increasing attention among UK lash and brow technicians in recent months and what valuable features it offers.
Increasing Attention for SalonLife Alongside International Solutions
The UK beauty software market is dominated by well-known names like Fresha, Treatwell, and Vagaro, whose features and marketing power have served as solid foundations for many studios. Yet a new approach is emerging—as more small lash and brow studio owners in the UK seek a solution built specifically for them, with transparent pricing and a more client-focused experience, they’re turning to SalonLife.
Whether you’re using Fresha, Treatwell, or SalonLife, you’ve made a solid choice—each platform helps you manage your salon and attract clients. However, SalonLife focuses exclusively on the European market and is dedicated to beauty professionals around the clock, seamlessly handling both sterling transactions and GDPR compliance.
Simplify Your Salon’s Daily Routine: SalonLife Core Features for Lash and Brow Technicians
Product and Inventory Management: Avoid Unexpected “Out of Stock” Moments
In lash and brow services, running out of a crucial item—like hypoallergenic adhesive or a specific tint—can force a procedure to stop mid-session. SalonLife automatically tracks stock levels based on actual appointment usage, so you know in plenty of time when to reorder. You can also log ingredients and allergy risks, ensuring you never risk using unsuitable products during a client’s treatment.
Client Profiles and Notes: More Personalized Service, Safer Workflow
Personalization and safety are key in a lash and brow technician’s daily work. SalonLife lets you record each client’s allergies, style preferences (natural vs. dramatic), skin type, and even “before and after” photos, which appear automatically with every booking. This ensures each client feels genuinely heard and that their previous preferences are always on hand.
Calendar and Team Management: Flexibility at Every Stage
Each technician’s personal calendar is quickly customizable and drag-and-drop mobile-friendly.
The ability to add prep and wrap-up times to services, immediately manage team roles, and monitor each employee’s performance helps optimize your schedule and avoid empty slots. This offers studios better oversight, keeps you on track, boosts revenue, and reduces stress.
Online Booking: A Studio Open 24/7 and Happier Clients
Today’s clients want to book whenever it suits them—be it midnight, dawn, or Sunday evening. SalonLife’s online booking lets you direct all clients or just returning ones, customize your booking window, and set rules (e.g., cancellation policies, notice periods, etc.). The mobile interface is as smooth as scrolling through Instagram, so your schedule fills up effortlessly, without phone calls.
Notifications and Client Communications: Loyalty and Repeat Bookings
With an automated notification system, you can send friendly confirmation and reminder emails or SMS messages, as well as hygiene and aftercare instructions right after the service. If the recommended time since a client’s last visit has passed, the system dispatches a personalized rebooking prompt. These messages help clients stay on track and boost repeat bookings, keeping your studio full and clients satisfied.
Payments and Analytics: Profit Insights and Smart Decisions
SalonLife’s integrated payment solution streamlines your day’s end—all transactions are linked to bookings in real time, eliminating separate cash-out tasks. Plus, the platform delivers in-depth reports on service popularity, staff performance, and monthly revenue changes. According to research, active SalonLife users see an average increase of €1,173.08 in monthly revenue after one year—over €14,000 extra annually—for just a modest monthly fee.
Marketplace: A New Way to Reach Clients at No Extra Cost
SalonLife Marketplace (also known as SalonLife Connect) is a completely free marketplace that connects beauty seekers directly to your profile. Integrated with the main system, it exposes your studio to thousands of potential clients without commission fees—around 28% of bookings in small studios come via the Marketplace. With photos and service listings, you can showcase your style and fill precisely those hours where you need new bookings.
Your Profile as a Professional Website
Each lash or brow technician’s profile acts as a fully functional website, featuring a gallery, price list, social media links, client reviews, and direct booking. It provides clients with all the information they need to decide and drives conversions without complex sign-up processes.
Quality First: Trust Over Quantity
The Marketplace’s main goal is to solve the “quality problem”—it’s not enough to offer vast choices; trust and transparency matter most. SalonLife profiles emphasize up-to-date ratings, proven-result photos, and precise service descriptions so new clients feel confident booking and existing clients keep coming back.
SalonLife now has a local office in the UK, with customer support that speaks your language and understands the local market. We are actively seeking new team members (customer support, account manager, SDR, and social media marketing). Write to us at: info@salon.life
Research shows that 36% of respondents choose their beauty salon primarily based on the availability of convenient online booking. Adopting SalonLife helps meet this expectation and keeps client satisfaction high.
How to Get Started
Sign up for SalonLife, take advantage of the 14-day free trial, and activate your Marketplace listing. Complete your profile with photos, pricing, and service descriptions, then watch new clients start filling your schedule. SalonLife is built specifically for small lash and brow studios in the UK, offering the precise tools you need to save time, increase revenue, and strengthen client loyalty.
Summary
SalonLife is your trusted partner for growth—no unnecessary features, just the right tools to boost efficiency, retain clients, and attract new ones. Try SalonLife and see for yourself how much smoother your studio operations can be!