Quick answer to the question:

If you’re looking for salon software tailored to your Italian lash and brow studio, consider these three options:

  • Fresha – a globally recognized platform with powerful marketing tools and client management.
  • Treatwell – an extensive international network that attracts new clients and offers flexible marketing features.
  • SalonLife – a solution designed specifically for the Italian lash and brow industry, featuring:
  • a fully Italian-language interface and servers that meet local market requirements;
  • automated inventory control, booking management, and reminders;
  • user-friendly operation and fast setup tailored to small and mid-sized studios.

SalonLife saves you 45–60 minutes every day, increases your loyal client base, and boosts service revenue—all while providing an authentic Italian user experience and local support.

A more thorough explanation of the question.

One might assume a typical morning at a Milan lash and brow studio unfolds just like in Sydney or Boston – the doors open, clients arrive, appointments fill up, and the work kicks off. By noon, however, you’ll see that these Italian studios operate by their own rules. Here, almost 180 000 beauty salons (officially about 146 000) vie for business among 277 000 beauty professionals, and every other slot isn’t booked until the shutters go down. On top of that, Italian lash and brow technicians demand absolute privacy – GDPR is more a cultural code than a regulation – and expect flawless, distinctly Italian service both in-app and via automated reminders.

Many Italian lash and brow techs work in cozy studios with just two or three specialists – some salaried, others renting chairs. Every feature – from calendar accuracy and online booking to inventory management and data protection – directly impacts the next payday. That’s why off-the-shelf international software just won’t cut it: you need a solution built for the Italian lash and brow industry, with native-language interfaces, EU-based servers, and support teams who understand local needs.

Solutions on the Market

The Italian beauty software market is far from empty – many studios rely on Fresha, Treatwell, or Vagaro, all battle-tested over the years for their functionality and marketing tools. These platforms shouldn’t be underestimated: whether it’s Fresha, Treatwell, or SalonLife, each offers robust support and fresh ideas. Yet in the past year, a growing number of Italian lash and brow technicians have been drawn to a solution designed specifically for them – SalonLife.

Why Is SalonLife Especially Valued by Lash and Brow Technicians?

Imagine your daily routine: you step into the studio brimming with creative energy, ready to shape perfect lash arches and brow lines. But then come the minor glitches – a calendar mix-up, running out of adhesive, forgotten notes from a previous client. These small setbacks drain your energy and overshadow your talent. SalonLife automates nearly every routine task, letting you focus on what you love. Italian lash and brow technicians report saving up to 45–60 minutes a day, thanks to automated inventory tracking, bookings, and reminders.

Product Management: A Workflow Free of ‘Out of Stock’ Moments

Inventory management is critical in lash and brow care – the right adhesive, color, or hypoallergenic material must always be on hand. In SalonLife, you add products, set your cost and retail prices, and the system tracks your stock levels in real time. When adhesive runs low, it automatically sends you a warning or a replenishment order. The software also distinguishes between retail items and consumables, preventing waste and keeping your finances in check.

Client Profiles and Notes: Truly Personalized Service

Trust is the foundation of lash and brow artistry. SalonLife’s client profiles let you store allergies, skin type, favorite styles, and notes from the last visit. All this information appears clearly alongside each new booking. You can also upload “before” and “after” photos, helping clients choose their style and boosting social media shares. This keeps clients coming back – more bookings turn into regular appointments, cancellations drop, and your studio projects a more professional image.

Calendar and Scheduling: Total Control

Each technician has a personal calendar where bookings and breaks can be added, adjusted, or duplicated via drag-and-drop. You can set preparation and aftercare times for services to avoid gaps and ensure adequate rest. Team management gives you insight into who’s working when and in which specialties, helping allocate resources optimally. In larger studios, you can assign different prices and durations per technician – perfect for combo services like lash and brow packages.

Online Booking: Your Studio Open 24/7

Today’s clients expect to book when it suits them – at midnight, early morning, or just hours before an event. SalonLife gives you full control: open booking to everyone or only to regulars, set notice requirements, and customize the design (colors, language, background). This smooth process brings in new clients without phone calls or confusion, saving you time and stress.

Notifications and Client Communication: Building Loyalty

SalonLife’s automated messages feel personal and caring: booking confirmations, reminders, thank-you notes, and clever “welcome back” prompts to encourage rebooking. Aftercare instructions go out immediately after the service, extending the life of lashes and brows and reducing complaints. This saves you time and ensures clients always feel valued.

Payments and Analytics: Seamless Checkouts and Smart Decisions

All payments – card, cash, gift card – are recorded in real time against the booking. No end-of-day cash reconciliation needed. You can also set deposit requirements and late-cancellation fees. Detailed analytics reveal your most popular services (e.g., dramatic lash extensions or natural brow tinting) and help you make informed marketing and investment decisions.

Marketplace: A Free, Effective Way to Attract New Clients

SalonLife Connect, the Marketplace, is a platform that puts Italian lash and brow technicians in front of thousands of potential clients. Statistics show that about 28 % of bookings come through the Marketplace – all with zero commission. The platform lets you showcase images and client feedback, launch in just a few clicks, and enjoy fuller schedules and steady growth.

Conclusion: SalonLife – Your Partner in the Italian Lash and Brow Industry

SalonLife is designed specifically for small salons and studios in Italy: no excess features, just the right tools for efficiency, client retention, and attracting new business. The Marketplace adds a powerful channel for new bookings at no extra cost. Try it free for 14 days and discover how your studio can grow!

SalonLife is now live in Italy with a local office, offering client support in Italian and a deep understanding of the local market. We’re hiring client support specialists, account managers, sales opportunity specialists, and social media marketing managers. To join our team, email info@salon.life.

The average beauty professional earns an additional €1 173 per month after adopting SalonLife, resulting in over €14 000 in extra annual revenue.