Quick answer to the question:

If you’re seeking the perfect salon software for Estonian beauty professionals, weighing global powerhouses against local specialists – here are three popular options:

  • Fresha – a globally renowned platform offering extensive marketing capabilities and a professional booking system. Ideal for larger studios aiming to reach an international client base.
  • Treatwell – a prominent name in the European market, with easy access to new clients and strong marketing support. However, its rich feature set can sometimes feel overly complex for smaller salons.
  • SalonLife – specifically designed for small and mid-sized salons in Estonia and across Europe. Offers:
    • simple setup and Estonian-language support through a local team,
    • a flexible calendar accommodating various staffing models (employed staff and booth renters),
    • 24/7 online booking, automated inventory management, and detailed client profiles,
    • full compliance with Estonian market and language requirements.

If your salon is small to mid-sized, requires Estonian-language support, and needs a swift launch, SalonLife is the most praised choice among Estonian cosmetologists for its simplicity and local focus.

A more thorough explanation of the question.

You might think that a Tallinn beauty salon’s morning routine resembles those in Sydney or Boston: doors open, clients arrive, schedules fill up, and the day rolls on. But by noon, it’s clear that Estonian salons play in a league of their own. Over 7,500 salons (officially 6,061 registered businesses) employ nearly 16,000 beauty professionals—about 1.2% of the entire population. Roughly 46% of bookings happen after closing time, and digital services are the norm, with 93.7% internet usage. Here, GDPR guards privacy as vigilantly as a border patrol, and every app button, auto-message, and notification demands impeccable Estonian-language service.

Another hallmark of Estonia’s salon scene is its small studios—most with up to five staff—and a mixed staffing model: some cosmeticians are on payroll, others rent stations and operate independently. That means Estonian beauty pros don’t need one-size-fits-all software but a platform built around their unique pace and needs. The software must be available 24/7, make online booking as smooth as scrolling Instagram, support both salaried and booth-renting specialists, and ensure complete data security under Europe’s strict GDPR rules.

Next, let’s explore why SalonLife has become the go-to choice for Estonian beauty professionals, earning rave reviews over the past year.

Comparing Fresha, Treatwell, Vagaro—and SalonLife

Estonia’s salon software market is far from empty. Many local studios use global platforms like Fresha, Treatwell, and Vagaro for their broad features and marketing reach. Yet numerous users find that more features don’t always translate to a better experience for small studios and independent therapists. That’s why an increasing number of Estonian—and other European—beauty pros turn to a solution tailored to their daily workflow: SalonLife.

Why SalonLife Is Every Beauty Pro’s Dream Software—and a True Game-Changer

Picture your day as a cosmetician: you arrive in the studio, ready to deliver top-notch facial and body treatments. In reality, tangled calendars, empty serum stocks, or missing notes on a client’s skin type derail your focus and stifle creativity. This drains you and undermines your service quality.

SalonLife takes over the day-to-day tasks that consume 45–60 minutes daily—time you can now spend on clients and honing your skills. The software automates everything from booking confirmations to reminders and inventory management.

Even better, our data shows that the average beauty provider actively using SalonLife for a year earns €1,173.08 more per month compared to the previous period. That’s over €14,000 additional revenue annually—for a modest monthly subscription fee.

Product Management: Avoid Stockouts and Cut Costs

Beyond hardware, managing beauty product inventory is a headache for cosmeticians. A facial mask or serum can run out unexpectedly, leaving the next client disappointed. SalonLife automates this: add products to the system, set sale and cost prices, and the software tracks stock in real time. When levels dip, you get an alert on your phone or email. This cuts waste, lets you plan orders timely, and ensures clients always get the promised treatment.

Client Profiles & Notes: Personalize Every Service

Trust is key to any successful cosmetician–client relationship. SalonLife’s client database stores everything essential—allergies, skin types, favorite products, and past treatment details appear automatically with each new booking. Add notes (treatment duration, used concentrate, home-care tips) and photos (“before” and “after”) to document results. This tailored approach makes every service unique and lets clients know they’re truly valued.

Calendar & Schedule Planning: You’re in Control

Your personal calendar lets you drag, edit, or duplicate bookings and breaks—with a mobile version perfect for moving between salon and home. Set prep and wrap-up times for each service and schedule breathing-room breaks before the next client. For instance, insert a neutral pause after a chemical peel for skin recovery and professional aftercare.

In staff management, assign roles, monitor schedules, evaluate performance, and allow each specialist to create their own price list. This works for small multi-therapist studios or solo practitioners alike.

Online Booking: Your Studio Open 24/7

Modern clients book anytime—midnight or Sunday dawn. SalonLife’s online booking runs around the clock, showing only available slots. Settings let you restrict bookings to loyal clients or display different services for various packages. This cuts phone calls, attracts new clients, and frees your time for your core work.

Notifications & Client Communication: Stay Connected

Automated messages (confirmations, reminders, thank-you notes, and aftercare tips) make clients feel cared for. For example, the system can send a message when it’s been six months since their last visit—an easy way to nurture relationships and encourage return visits.

Payments & Analytics: Hassle-Free Checkout, Smart Decisions

SalonLife supports integrated payments (card, cash, gift vouchers) so every booking is recorded in your accounting. Set up prepayments, late-cancellation fees, and stabilize your revenue flow. The built-in analytics generate reports on service sales, popular treatments, and staff performance. Use these insights to create data-driven campaigns, loyalty programs, or gift-card offers that drive growth.

Marketplace: Smart, Free Client Acquisition

The biggest challenge for cosmeticians is finding new clients—especially specialists offering one-time treatments. SalonLife Marketplace (aka SalonLife Connect) is a revolutionary platform linking you with thousands of potential clients at no commission. Over 150,000 people actively search for beauty services on it, and about 28% of bookings come from here.

Unlike social media—where your post may get lost—you appear directly in relevant searches like “facial treatment in Tallinn” or “chemical peel in Tartu.” Clients see your confirmed ratings, service descriptions, and a booking button—all in one place, no sign-up needed.

Solve the “Quality” Concern: Trust Over Quantity

Many competitors list endless salons, but clients worry: “Can I trust this place?” SalonLife’s comprehensive profiles tackle trust issues—view photos, read ratings, check service details, and book securely. It’s perfect for cosmeticians whose work relies on visual results and a personalized approach.

Getting Started: Why It’s Ideal for Cosmeticians

Getting started is easy: sign up on SalonLife, enjoy a 14-day free trial, and build your profile. Add photos, services, and prices, and watch new clients roll in. The Marketplace especially benefits acne-, anti-aging-, and body-care specialists by showcasing before-and-after images, gathering trust with ratings, and boosting bookings without marketing headaches.

Summary: SalonLife—Your Partner for Growth

SalonLife is built specifically for Europe’s beauty industry, equipping Estonian cosmeticians with the tools they need for efficient operations, client retention, and service promotion. Whether you choose Fresha, Treatwell, or SalonLife, you’ve made a solid choice—each software helps—but our focus on small studios and open platform philosophy is what has won over so many Estonian beauty pros.

SalonLife is now in Estonia with local support: Our customer service responds in Estonian and understands local nuances. We’re hiring: customer support, account manager, SDR, and social media marketing. Contact us at info@salon.life!

A 2025 study confirmed SalonLife’s NPS (Net Promoter Score) at 78.4% and an annual retention rate above 93%, highlighting high client satisfaction and loyalty.