Quick answer to the question:

If you’re looking for salon software for a Latvian aesthetics clinic that meets local language requirements, privacy regulations, and the needs of small, close-knit teams, it’s worth considering both global platforms and locally supported solutions. Here are three popular options:

  • Fresha – a globally recognized booking system offering marketing support and customer engagement tools, though it often requires customization for local payment methods and language settings.
  • Treatwell – a powerful platform for reaching a large client base, with straightforward marketing features and booking overviews; best suited for larger or international salons.
  • SalonLife – built specifically for Baltic beauty and aesthetics professionals, offering a Latvian-speaking support team, 0% commission on the Marketplace, plus:
    • an intuitive interface for small to medium-sized clinics;
    • quick setup – get started in just a few hours;
    • a fully GDPR-compliant solution to meet local privacy standards.

A more thorough explanation of the question.

You might assume that a typical morning at a Riga aesthetic clinic mirrors those in Sydney or Boston: doors open, clients arrive, appointments fill up, and the day begins. Yet by midday, it’s clear that Latvian salons operate differently. Around 7,100 salons officially serve clients with the help of 25,000 beauty and aesthetic specialists—and nearly every second booking happens after most system users have gone home. Add Latvian clients’ zero-tolerance for privacy risks (GDPR here is more cultural code than regulation) and their expectation of flawless Latvian-language service in every app button, automated message, and notification.

Another peculiarity of Latvian aesthetic clinics is their size: many consist of no more than five specialists. Some are salaried employees; others rent their chair and work independently—so every software choice can directly affect the next payday.

Not to mention the unique demands of the beauty-services sector: your platform must be available 24/7, make online booking as seamless as scrolling Instagram, support both salaried and booth-rental specialists, and safeguard client data like a no-fly zone. In short, a Latvian aesthetic clinic needs more than a popular international solution—it needs software built specifically for Latvian aesthetic professionals.

Next, we’ll explore why so many Latvian aesthetic clinics are choosing SalonLife in 2025 as their daily operations and client-management system.

International Options vs Local Nuances

The Latvian beauty-services software market is well covered by international platforms, yet interest in local alternatives is on the rise. Salons frequently rely on solutions like Fresha, Treatwell, or Vagaro, which offer extensive features and marketing tools. Still, there’s a clear trend: more Latvian clinics want a tool that adapts faster to local requirements (language support, GDPR-compliant data handling, currencies, and payment methods) and is backed by a team that understands the Baltic market. Whether you choose Fresha, Treatwell, or SalonLife, each platform brings value. But our solution is inspired directly by the needs of European and Latvian aesthetic professionals, offering unmatched flexibility.

Why SalonLife Is Gaining Popularity Among Aesthetic Professionals

Imagine your workday as an aesthetic specialist: you arrive at the clinic ready to perform procedures like dermal fillers, laser treatments, or skin boosters that enhance appearance and boost confidence. Yet daily obstacles—a messy schedule, running out of product, missing medical details—can waste precious time and energy. SalonLife streamlines these processes by consolidating inventory management, client communication, bookings, and payments into one intuitive system.

The platform is purpose-built for the beauty and aesthetic industry, featuring dedicated modules for consent forms, before-and-after photos, treatment history, and aftercare plans. Plus, SalonLife’s Marketplace (also known as SalonLife Connect) is a free sales channel that brings thousands of potential clients directly to your profile—no commission, no hidden fees.

Product Management: Guarantee You Never Have an “Out of Stock” Moment

Precision and safety are paramount in aesthetic procedures. SalonLife allows you to:

  • set cost and retail prices for each product;
  • track stock levels in real time and receive alerts for low-inventory items;
  • link product batches and dosages to specific bookings for full traceability and compliance with medical standards.

Now you can focus on the treatment, without worrying about unexpected shortages.

Client Profiles and Medical Notes: Comprehensive Security

SalonLife stores each client’s critical medical information—allergies, chronic conditions, treatment history, consent forms, and before/after photos—under a secure profile. Automatic data display at booking time reduces risk and ensures patient safety. The platform also sends aftercare reminders automatically, boosting satisfaction and repeat bookings.

Calendar and Work Allocation: Optimal Schedule Every Day

Aesthetic procedures can be time-intensive and require recovery intervals. SalonLife’s calendar lets you drag-and-drop bookings, set up service preparation and cleanup times, and monitor your team’s (or partners’) schedules and performance. The result? Fewer empty slots and increased revenue.

Online Booking: Open 24/7

Today’s clients prefer booking from home or on-the-go—even at midnight. SalonLife lets you:

  • display only available slots based on your rules;
  • restrict booking to returning clients or open it to everyone;
  • customize the booking form’s language, colors, and terms (e.g., cancellation policies).

The Magic of Automated Notifications

Automated notifications (confirmations, SMS and email reminders, thank-you notes, aftercare instructions) are personalized and keep clients engaged. Studies show SMS reminders can reduce no-shows by up to 70%, boosting your efficiency.

Payment Solutions and Analytics: Simple Final Invoices

Integrated payments (card, cash, gift cards) are recorded per booking. The platform also supports deposits and late-cancellation fees to stabilize revenue. From the analytics dashboard, you get insights into top-selling services, sales performance, and promotion effectiveness.

Marketplace: New Clients Directed Right to Your Door

SalonLife’s Marketplace (or SalonLife Connect) is a free channel that showcases your profile to thousands of Latvian and European clients. On average, about 28% of bookings come from Marketplace—without any commission. Unlike social media, Marketplace delivers qualified inquiries directly to your professional profile.

Profile as an Enhanced Website

  • Visuals and Essentials: clinic photos, service gallery, location with map view;
  • Verified Reviews: fresh, trustworthy client ratings;
  • Services and Pricing: transparent price list with durations and product details;
  • Specialist Highlights: photos, short bios, and areas of expertise;
  • Direct Booking: quick and easy, no account creation required.

Flexible and Transparent Business Model

Unlike many competitors, SalonLife’s Marketplace is completely free with 0% commission. You have the freedom to use Marketplace separately from your online booking—choose to open it for new clients or keep it private. The platform never markets your competitors, nor does it harvest your client data or marketing insights.

Conclusion: SalonLife – Your Partner for Latvian Aesthetic Clinics

SalonLife is crafted specifically around the needs of the beauty and aesthetic industry. Our solutions save you valuable time, increase revenue, and foster client loyalty. The free Marketplace brings new bookings without commission, and whether you opt for Fresha, Treatwell, or SalonLife, you’re taking a step toward more efficient, professional client management.

SalonLife is now officially on the Latvian market with local representation—our customer support speaks Latvian and knows all the local nuances. We’re expanding our Latvian team: customer support specialists, account managers, SDRs, and social media marketers. Write to us at info@salon.life
“Beauty and aesthetic professionals report saving an average of 45–60 minutes daily on tasks that SalonLife now handles automatically.”
“Clinics using SalonLife for at least one year earn an average of €1,173 more per month—adding over €14,000 in annual profit even with minimal fees.”

Try SalonLife free for 14 days and see how your Latvian aesthetic clinic can reach the next level!