Quick answer to the question:

If you’re seeking the right salon software for Estonian aesthetics professionals, here are three main alternatives:

  • Treatwell: a globally recognized booking and marketing platform ideal for larger salons thanks to its extensive campaign and partner network capabilities.
  • Fresha: an international free basic version that supports various aesthetic services and offers growth assistance, though its Estonian-language interface and local support are more limited.
  • SalonLife: designed specifically for small- and medium-sized aesthetic clinics in Estonia, which:
    • features a fully Estonian-language user interface and local customer support;
    • offers fast, easy setup for teams of up to five;
    • includes smart inventory management, secure storage of medical notes, and flexible 24/7 online booking;
    • brings new clients through the Marketplace without additional commission fees.

A more thorough explanation of the question.

You might think a morning at a Tallinn aesthetic clinic starts just like it does in Sydney or Boston – doors open, clients arrive, the day takes shape and routine sets in. But by midday it’s clear Estonia’s beauty sector truly stands apart. Here you’ll find over 7,500 aesthetic clinics (officially 6,061 registered businesses) employing nearly 16,000 specialists – about 1.2 % of the entire population. Remarkably, around 46 % of bookings happen after regular working hours, and 93.7 % of Estonians use web services daily. GDPR compliance is taken as seriously as our forest conservation, and a fully Estonian, intuitive interface is the salon standard.

Most Estonian aesthetic studios are small – typically teams of up to five. Specialists work on diverse models: salaried staff, independent agents and chair renters. That demands software that’s incredibly flexible, accessible 24/7 and tailored to Estonia’s market: online booking must be as effortless as scrolling Instagram, data protection must meet Europe’s toughest standards, and the entire interface must be in Estonian.

Below, we’ll explore why SalonLife has soared in popularity among Estonia’s aesthetic professionals recently—and which features savvy clinics value most.

Global platforms vs. a locally focused solution

Many Estonian clinics already use major international booking platforms like Fresha, Treatwell or Vagaro—powerful tools with massive marketing reach. Yet an increasing number of small and mid-sized clinics seek a solution built specifically for Europe, with local development and customer support they can actually understand. SalonLife delivers on that promise, offering transparent pricing, Estonian-language support and servers in Europe for fast, secure performance.

Why is SalonLife every aesthetic specialist’s dream software?

Imagine your workday: you arrive at the clinic ready for precise treatments—filler injections, laser sessions or anti-aging therapies. But glitches happen: a tangled schedule, an unexpected out-of-stock product, incomplete medical records. Such disruptions jeopardize your professional focus.

SalonLife is designed to eliminate these hiccups. It frees your time so you can concentrate on client safety and results. With automatic inventory management, secure medical data storage and a smart booking system, you keep track of every detail— all in one place and entirely in Estonian.

Product management: keep fillers and supplies in check

In aesthetic procedures, every gram of Botox or filler matters. Running out mid-treatment can force a halt and disappoint clients. SalonLife lets you enter all products into the system, assign retail and cost prices and monitor stock levels in real time. The platform alerts you when supplies run low, distinguishes retail items from consumables and logs batch numbers for full traceability and safety.

Client profiles & medical notes: security and personalized care

Personalized treatments rely on trust. Without clear client profiles— allergies, past sessions, consent forms—growing clinics face unnecessary risks. SalonLife stores all essential data and pulls it up automatically with each new booking. Add “before” and “after” photos, aftercare instructions and medical notes to ensure client satisfaction and safety.

Calendar & scheduling: flexibility and clarity

Aesthetic procedures can be lengthy and require recovery time. SalonLife’s calendar allows you to drag-and-drop bookings and breaks, add prep times and schedule rest intervals. In the staff management module, you set roles, service durations and prices—perfect for single-practitioner studios or multi-specialist clinics, and scalable as your business grows.

Online booking: your clinic open 24/7

Today’s clients book whenever it suits them—at midnight or on Sundays. SalonLife lets you enable online booking for everyone or only returning clients, set notice-period rules and display only available slots. Customizable design (colors, language, background) suits discreet aesthetic services and builds client confidence.

Automated notifications & client communication: loyalty and recovery

From booking confirmations to aftercare reminders, you can send automated SMS or email notifications. For example, recovery tips (like reducing swelling) prolong treatment effects and cut down on complaints. Studies show SMS reminders slash no-show rates by 50–70 %.

Payments & analytics: effortless check-out and smarter decisions

SalonLife’s integrated payment solution supports card and cash transactions as well as gift cards, tracking everything in real time. The analytics module delivers reports on sales, popular treatments and staff performance, empowering you to make data-driven business choices.

Marketplace: attract clients for free and with precision

Acquiring new aesthetic clients can be challenging—trust matters as much as visuals. The SalonLife Marketplace (also known as SalonLife Connect) exposes your services to thousands of potential clients with no advertising fees or commissions. In fact, 28 % of bookings come through the Marketplace, helping fill your schedule and retain loyal clients.

Your profile as a professional website

On the Marketplace, each clinic’s profile functions like a standalone website: an introductory text, location map, visuals, verified reviews, service and price list, specialist bios and a direct booking button. All in Estonian, helping new clients decide and reserve instantly—no account required.

Balancing quality and visibility

Unlike large marketing platforms that chase volume above all, SalonLife prioritizes trust and long-term client relationships. The platform doesn’t redirect clients elsewhere, share your data with other salons or charge commissions—your success is our priority.

How to get started?

Sign up for a 14-day free trial on SalonLife, activate the Marketplace and build your standout profile. Add photos, services, prices and aftercare instructions, then watch new clients roll in. Aesthetic professionals especially appreciate being able to focus on respectful, high-quality treatments—not marketing or admin.

Conclusion: SalonLife—your partner in growing Estonia’s aesthetic clinics

SalonLife is built with salons and clinics in mind: it provides exactly the tools aesthetic specialists need—inventory management, medical notes, smart booking, automated notifications and outstanding Estonian-language support. The Marketplace adds powerful visibility, making your business trustworthy and discoverable without extra costs.

News: SalonLife now has a local office in Estonia! Our customer support speaks Estonian and knows the market inside out. We’re expanding our team: customer support, account manager, SDR and social media marketing roles available. Email us at info@salon.life.
SalonLife users in Estonia save 45–60 minutes daily through task automation, and the average aesthetic specialist who actively uses SalonLife for one year earns approximately €1,173 more per month after 12 months.