Quick answer to the question:

If you’re looking for the right salon software for a small massage studio in Romania, consider three main options:

  • Fresha – an international platform with no fixed license fees and 0% booking commissions, featuring a strong marketplace, though transaction fees can increase over time.
  • Treatwell – a powerful marketing channel that makes client acquisition easy, but commission rates can range from 20% to 50%.
  • SalonLife – built specifically for Romanian massage studios, with a Romanian‐language interface, 24/7 online booking, and solutions tailored to the local market. Ideal for small and medium studios thanks to:
    • simple setup and intuitive use from day one;
    • tools for managing products, inventory, and medical notes;
    • 0% commission on the Marketplace, bringing in new clients at no extra cost.

A more thorough explanation of the question.

You might think a massage studio’s morning in Bucharest unfolds just like in Sydney or Boston—doors open, appointments fill the schedule, and the day’s momentum builds. But by midday you’ll discover Romania’s massage market counts over 24,000 registered studios employing nearly 100,000 beauty professionals. Many operate as solo therapists or small teams—so every software decision directly affects their monthly revenue, instantly and significantly.

In Romania, privacy isn’t merely a regulation—it’s a daily ethos. GDPR is woven into local culture. Therapists expect a seamless Romanian-language interface, automated notifications, and customer support tailored to their market. On top of that, they need software that runs 24/7, offers the same effortless online booking as social media, supports both payroll-based and rental models, and protects sensitive client data at the highest level.

A generic, global solution won’t do. Romanian massage therapists seek a platform customized to their everyday needs. Next, let’s examine why Fresha, Treatwell, Vagaro—or SalonLife—are becoming crystal-clear choices for studios here, and why SalonLife has seen exceptional growth this year.

Why choose SalonLife?

The market boasts strong contenders: Fresha, Treatwell, and Vagaro all deliver robust features and marketing tools. Whether you go with Fresha, Treatwell, or SalonLife, you’re making a smart move—each system streamlines daily salon operations. But SalonLife is designed with Europe at its core: servers, currencies, and language support are all optimized for Romania and neighboring countries.

Local therapists report SalonLife saves them 45–60 minutes daily on routine admin tasks now fully automated by the system. That time turns into real value: Romanian therapists actively using SalonLife earn on average €1,173 more per month, twelve months after adoption—over €14,000 in extra revenue annually compared to the prior year.

Complete overview of essential features for massage therapists

1. Product & supply management

A pause because you’ve run out of oils or hot stones means unhappy clients and wasted time. SalonLife lets you add products (like lavender oil, hot stones, creams), set retail and cost prices, and track inventory in real time. The system alerts you when stock runs low and automatically deducts each unit used per session—so you avoid surprises and stay focused on therapy, not restocking.

2. Client profiles & medical notes

Trust and personalization define the massage therapist–client relationship. SalonLife records a client’s medical history, injuries, pressure preferences, chosen techniques (e.g., Swedish or deep tissue), and SOAP notes. At every session’s start, previous notes appear automatically to prevent errors and ensure consistent care. Data is protected by HIPAA-style standards fully compliant with GDPR, guaranteeing maximum confidentiality.

3. Schedule & room management

On mobile or desktop, drag-and-drop bookings and breaks for lightning-fast planning. Set prep and wrap-up times for each service so your massage table never sits idle. Assign therapists and rooms as needed—vital when multiple sessions run simultaneously in your studio.

4. 24/7 online booking

Romanian clients now expect booking availability around the clock. SalonLife offers a fully customizable design (colors, language, background images), flexible policies (cancellation rules, medical consent), and client-specific restrictions. Fill your schedule without phone calls and let clients rebook with ease.

5. Automated notifications & aftercare

Send confirmations, reminders, thank-you notes, or tailored exercise recommendations. New clients experience professional communication; returning clients appreciate personalized follow-up—boosting loyalty and reducing cancellations.

6. Integrated payments & analytics

Process payments in real time (card, cash, gift vouchers) and set deposits or late-cancellation fees. Analytics reveal top services, revenue trends, and session counts—helping you decide which promotions or loyalty programs to launch.

7. Marketplace: attract new clients for free and intelligently

SalonLife Marketplace connects Romanian massage therapists with potential clients at zero commission. On average, 28% of studio bookings come directly from the platform—and that percentage keeps growing, thanks to high trust in well-maintained profiles and verified reviews. Here, clients actively search for massage services rather than passively scroll through feeds.

How Marketplace helps massage therapists build a loyal client base

Unlike social media, where competition and ad costs can escalate quickly, SalonLife focuses on quality. Every profile is a polished presentation:

  • Photos & gallery – showcase therapy results with before-and-after images
  • Verified reviews – rely on fresh feedback that boosts conversion
  • Transparent pricing – eliminate surprises and build trust
  • One-click booking – no account creation required, raising booking rates

This approach solves the client’s “quality concern”: massage clients know their well-being is prioritized and can effortlessly find the perfect therapist.

Comparison with paid marketplaces

Fresha and Treatwell often launch with low fees that climb to 20–50% over time, covering a commission on each new client. SalonLife, by contrast, has committed to 0% commission—no revenue share on any new booking. Clients don’t need an account to view profiles or book, boosting conversions and strengthening client relationships.

How to get started?

Sign up for SalonLife’s free 14-day trial, configure online booking and Marketplace, and complete your profile with photos, services, and pricing. You’ll immediately see how a steady stream of new bookings and a more efficiently planned schedule are powered by a data-driven toolkit built specifically for Romanian massage therapists.

Summary: SalonLife – your salon growth partner

SalonLife is crafted around the needs of salons and massage therapists: essential, user-friendly tools for maximum efficiency, robust data protection, client retention, and new customer acquisition without extra costs or commission. Try it and discover how the platform can elevate your studio to the next level.

SalonLife is now officially in Romania: our local team speaks fluent Romanian, understands the market’s nuances, and provides personalized support. We’re expanding our Romanian team with roles in customer support, account management, SDR, and social media marketing. Reach out anytime: info@salon.life
A 2025 survey revealed SalonLife’s NPS score at an impressive 78.4%, with over 80% of clients responding. Our retention rate exceeds 93%—the main cause of churn is studio closure, not software change.