Quick answer to the question:

If you’re looking for the perfect salon software for massage therapists in Estonia, check out:

  • Fresha – a globally adopted, commission-free model with a strong client base, plus flexible calendar and payment options.
  • Treatwell – a powerful marketing and booking platform that showcases your services on leading reservation portals.
  • SalonLife – designed specifically for Estonian beauty and wellness professionals: an Estonian-language interface, 24/7 online booking, full compliance with local market and data-protection standards, and an easy setup for small to medium-sized salons.

SalonLife Marketplace helps you reach thousands of potential clients for free, while its inventory management, client profiles, and automated notification tools free you from administrative tasks so you can focus entirely on your treatments.

A more thorough explanation of the question.

You might think a morning at a Tallinn massage studio unfolds just like in Sydney or Boston – doors open, clients arrive, bookings fill up, and the day drifts along. By noon, though, you’ll see Estonian salons in a class of their own. There are over 7,500 studios (6,061 officially registered businesses) and nearly 16,000 beauty and wellness professionals – about 1.2% of the population. Almost 46% of all bookings happen after the salon doors have closed, and digital services are the norm: internet usage hits 93.7%. With strict GDPR compliance and an Estonian-language interface, security and convenience go hand in hand.

Estonian massage therapists often work in small studios – typically up to five people – with varied staffing: some are salaried, others freelance in rented spaces. In this environment, one-size-fits-all software can’t deliver maximum value. You need a platform built around Estonian therapists’ workflows and client relationships: 24/7 access, seamless online booking, personalized data management, and full GDPR compliance.

Next, we’ll explore why so many Estonian massage therapists, despite strong international competitors like Fresha, Treatwell, or Vagaro, have tried SalonLife – and keep coming back.

Why SalonLife Is Every Massage Therapist’s Dream Software and a Real Game Changer

Imagine your day as a massage therapist: greeting clients in a serene space, pinpointing tension spots, and delivering relaxation that keeps them coming back. Yet small glitches – a confusing schedule, running out of oils, incomplete client records – can derail the experience. These daily hiccups waste time and energy, overshadowing your true talent and professionalism.

Therapists need a tool that doesn’t nag but takes on the administrative load, letting you focus on therapy and grow your business. SalonLife was built for beauty and wellness pros: core features include inventory and product management, client communications, booking calendars, marketing tools, and payment integrations. Plus, SalonLife Marketplace puts your services in front of thousands of potential clients for free.

Product Management: Avoid Stockouts and Optimize Costs

A massage therapist’s toolkit involves oils, creams, and accessories. Running out of your favorite lavender oil mid-session can be embarrassing. SalonLife lets you input products, set retail and cost prices, and track stock levels in real time. You’ll get alerts as supplies dwindle, staff consumption is monitored, and expenses are separated from sales items. You can also log ingredients and allergen-free alternatives to guarantee safe, professional service every time.

Client Profiles and Notes: Personalization and Security

Trust is built on details: medical history, injuries, pressure preferences, and techniques used (e.g., Swedish vs. deep tissue) must be at your fingertips. SalonLife stores each client’s vital info, including SOAP notes (Subjective-Objective-Assessment-Plan) and before-and-after photos to document progress and ensure consistency. The platform is GDPR-compliant, offering HIPAA-like confidentiality and total data security.

Calendar and Scheduling: Full Visibility

Massage sessions demand precision and privacy. The SalonLife calendar offers intuitive scheduling: drag-and-drop appointments and breaks, set prep and cleanup times, and reserve rooms or equipment (like hot stones or treatment chairs) to avoid conflicts. Staff roles, individual pricing, and service packages make managing a multi-therapist studio a breeze.

Online Booking: Your Salon Open 24/7

Clients love booking outside standard hours. SalonLife’s online booking runs around the clock: set rules (notice periods, booking limits), customize the design (colors, language, images), and display only suitable slots to prevent downtime. It’s invaluable for therapists whose clients value discretion and flexibility.

Notifications and Client Communication: Keep the Connection Warm

Automated messages (confirmations, reminders, post-treatment instructions) make clients feel cared for. For example, send a nudge when it’s time to book the next session or share stretching exercises for at-home recovery. Regular communication boosts loyalty, cuts no-shows, and supports the healing journey.

Payment Solution and Analytics: Clarity in Every Transaction

SalonLife integrates payments (bank transfers, credit cards, gift cards, deposits) with real-time tracking. Tailored analytics reveal service and product sales, popular treatments (e.g., sports massage), client satisfaction, and campaign performance. Use data-driven insights to plan promotions, loyalty programs, and seasonal offers.

Marketplace: Smart, Cost-Free Client Acquisition

Social media can build your brand, but competition is fierce. SalonLife Marketplace (aka SalonLife Connect) links massage therapists to thousands of clients searching specifically for your services. Studies show about 28% of bookings come through the Marketplace – always free, with no commissions or hidden fees.

Your Profile as the Perfect Website

Your Marketplace profile acts like a personal website: bio, gallery, map view, pricing, services, staff, reviews, and direct booking. No extra web development needed – prospects find everything with a few clicks, and booking is seamless.

The “Quality Over Quantity” Solution: Building Trust

The market offers many options, but clients care more about trust than quantity. SalonLife helps therapists build a strong reputation through detailed profiles, fresh reviews, and transparent service descriptions. This reduces fear of disappointment and encourages new clients to book.

Why SalonLife Stands Out from Paid Competitors

  • 0% commission fees – no hidden costs or future price hikes;
  • option to activate Marketplace and online booking separately;
  • anonymous booking – clients don’t need an account, boosting conversion and smoothing the process;
  • independent focus – the platform promotes your salon only, helping you retain existing clients and attract new ones.

How to Get Started and Why It’s Perfect for Massage Therapists

Sign up at SalonLife, enjoy a 14-day free trial, and complete your profile: add photos, price lists, service details, and articles. Activate the Marketplace and watch new clients roll in – the platform is made for beauty and wellness pros and is the perfect tool for massage therapists who want to focus on therapy, not marketing.

Summary: SalonLife – Your Growth Partner

SalonLife is built with European beauty and wellness professionals in mind, making it a perfect fit for massage therapists: precise tools for daily efficiency, professional client service, and client acquisition. Free visibility on the Marketplace puts you in front of thousands of potential clients, helping you grow your business effortlessly and sustainably.

SalonLife users save 45–60 minutes daily on tasks that the software automates for them.
The average massage therapist using SalonLife for a year earns an extra €1,173 per month – over €14,000 annually – for just a small monthly investment.
SalonLife is now in Estonia with a local team: customer support speaks Estonian and knows local massage studios inside out. We’re hiring for customer support, account manager, SDR, and social media marketer roles. Email us: info@salon.life