Quick answer to the question:
If you’re looking for the right software for a lash and brow salon operating in Turkey, consider these three main options:
- Fresha: a globally recognized platform offering straightforward appointment scheduling, payment solutions, and a reliable review system – ideal for a growing studio.
- Treatwell: high market visibility and versatile marketing tools help you attract new clients directly through the platform.
- SalonLife: a solution built specifically for Turkish lash and brow salons, featuring a fully Turkish-language interface and support, plus a 0% commission marketplace. It’s particularly well-suited for small and medium-sized salons thanks to:
- simple setup and user-friendly design from day one;
- automated reminders, inventory management, and allergy information tracking;
- 24/7 online booking and compliance with local data protection requirements.
A more thorough explanation of the question.
You might assume that a day at an Istanbul lash and brow salon starts much like it does in Sydney or Boston—doors open, clients arrive, appointments fill up, and the work begins. But Turkey’s beauty industry moves at a very different pace. There are officially around 80,000 salons and over 350,000 beauty professionals here, and every second booking happens after closing time. Add to that a razor-sharp zero-tolerance for privacy risks (data protection rules in Turkey function as a cultural code rather than just laws) and sky-high expectations for flawless Turkish-language user experiences in apps, automated messages, and client communications.
Unlike most Turkish lash and brow studios, teams are often very small—typically up to five technicians, some on payroll and others renting chairs. Every software choice directly impacts your next payday and the balance of your bookings.
Lash and brow technicians need pinpoint accuracy, regular maintenance tracking, and management of hypoallergenic supplies. They require a 24/7 solution offering seamless online booking, support for both employees and chair renters, and data protection as solid as the Bosporus fortresses. That’s why the Turkish market demands more than popular international platforms—it needs a solution built specifically for local lash and brow salons.
From my own salon experience, I know how small details—untranslated reminder emails, scattered schedules, or interrupted procedures due to poor inventory—stifle creativity and waste time. SalonLife brings all those features together into one unified platform, so every beauty pro can focus on what matters most: serving clients and creating beautiful work.
International Choices vs. Turkey-Specific Solution
On Turkey’s beauty market, you often see international software like Fresha, Treatwell, Vagaro, and others—powerful solutions that are widely adopted. Yet Turkish lash and brow salons have started noticing gaps: missing local language support, limited payment variations across time zones, and less-than-100% compliance with Turkey’s data protection culture. That’s why an increasing number of small studios are choosing SalonLife—a platform designed from the ground up for European and Turkish market nuances.
Why SalonLife Is a Game Changer for Turkish Lash & Brow Salons
Drawing on my salon and studio experience, I understand how small oversights—untranslated reminders, fragmented calendars, or halted procedures from poor inventory—kill creativity and eat up time. SalonLife unifies every essential feature into a comprehensive platform, allowing each beauty professional to focus on what truly matters: clients and artistry.
- Time savings: Turkish lash and brow technicians report that SalonLife automates pre- and post-procedure communications, inventory management, and more—saving up to 45–60 minutes of manual work per day.
- Revenue growth: Market analysis shows that the average SalonLife active salon owner earns €1,173.08 more per month one year after adoption—over €14,000 in extra annual revenue for a modest monthly fee.
- Client communication: Automated SMS and email reminders, personalized aftercare instructions, and smart promotions to prevent no-shows and reduce churn.
- Local support & language: Fully Turkish user interface, customer support, and data protection rules aligned with Turkey’s personal data culture.
- Marketing & Marketplace: Free visibility in the SalonLife Marketplace, bringing new clients directly to your profile with zero commission and no account creation required.
Feature Overview for Lash & Brow Technicians
Inventory Management & Allergy Prevention
Get a complete overview of your lash and brow supplies: add products, tag ingredients and potential allergens, set stock levels, and receive automatic alerts when items run low. Every procedure flows smoothly, without surprises or disappointed clients.
Client Profiles & Notes
Store each client’s allergies, skin type, preferred lash style or brow mapping, “before and after” photos, and personal style notes. All details appear at every booking, ensuring a personalized and safe service.
Calendar & Schedule Management
A customizable calendar on mobile and web lets you block breaks, set prep and wrap-up times, and combine services (lashes and brows) according to each technician’s offerings. Efficient team management supports your studio’s growth.
Online Booking 24/7
Turkish clients expect around-the-clock online booking. SalonLife lets you open your booking window as widely or narrowly as you choose—only for loyal clients or the general public—set advance-notice periods, and display only contiguous available slots.
Automated Notifications & Aftercare
A full suite of automated emails: confirmation, reminders, thank-you notes, and rebooking prompts. Plus email or SMS aftercare instructions that prolong treatment results and boost loyalty.
Payment Solutions & Analytics
Integrated payment terminal, cash, and gift card processing—all billed in real time with each booking. Detailed revenue dashboards, fixed-cost and penalty settings (no-shows, late cancellations), plus campaign and loyalty program creation to fuel data-driven growth.
Marketplace: Free Client Stream
SalonLife’s Marketplace drives about 28% of bookings for Turkish lash and brow technicians, completely commission-free. Clients don’t need an account; your profile acts like a mini-website with photos, prices, reviews, and one-click booking. Reach those searching “eyelash extensions Istanbul” or “brow shaping Ankara.”
Comparison with Paid Platforms
Unlike some international marketplaces that hike commissions to 20–50% over time, SalonLife’s Marketplace remains at 0% commission. You can enable it separately from online booking and focus on loyal clients—without the platform steering them elsewhere.
How to Get Started?
- Create a free SalonLife account (14-day trial).
- Complete your Turkish lash and brow salon profile with photos, services, and prices.
- Activate the Marketplace and open your online booking windows according to your strategy.
- Watch as new clients and fully booked days begin to grow.
Summary
SalonLife is built for beauty professionals who want to focus on creativity and personalized service, not manual process chaos. Time and revenue savings, Turkish-language support, secure data handling, and a free Marketplace make it the ideal solution for Turkish lash and brow salons. Try it today and watch your studio thrive!
SalonLife is now present in Turkey with a local office, where customer support responds in Turkish and understands the market deeply. We’re hiring new team members (customer support, account manager, SDR, and social media marketing). Apply at info@salon.life.
A 2025 study shows SalonLife’s NPS at 78.4% and a retention rate over 93%, confirming high satisfaction and loyalty to the platform.
