Quick answer to the question:

If you’re looking for the perfect salon software for your small lash and brow studio in Finland, consider the following:

  • Fresha – a globally recognized platform famous for its seamless online booking and large client base (up to 20,000 clients per week).
  • Treatwell – a comprehensive marketing and booking tool that drives visibility in major markets, ideal for growing studios.
  • SalonLife – tailored specifically for lash and brow artists in Europe, now offering local Finnish support:
    • quick and easy setup for small to mid-sized studios;
    • compliant with Finnish market requirements and backed by local customer support;
    • intuitive calendar, inventory management, and automated notifications;
    • 24/7 online booking with no hidden commission fees;
    • plus a free Marketplace that brings new clients directly to your profile.

A more thorough explanation of the question.

Morning in Finland for a lash and brow technician may feel all too familiar – doors open, clients arrive, and the day fills up with bookings. Yet small studios here follow their own playbook. Finland is home to over 11,000 beauty service studios (officially 8,700 businesses) with nearly 30,000 specialists – that’s more than 0.5% of the entire population. Almost 46% of beauty service bookings happen after business hours, and 94% of Finns aged 16–89 are online daily. GDPR protects privacy as thoroughly as the Nordic wilderness, and every app delivers impeccable Finnish-language service.

Most studios employ just a handful of people or even a single lash and brow technician renting a workspace. This diverse setup demands flexibility from any platform: 24/7 availability, seamless online booking, support for both salaried and independent technicians, and top-tier European data protection.

That means a one-size-fits-all software simply won’t cut it for Finnish lash and brow studios. The solution needs to sync with their pace and work style – intuitive, secure, and 100% customizable. That’s where SalonLife comes in, rapidly gaining popularity among Finland’s small businesses over the past year.

Market Landscape in Finland: Global vs. Niche Solutions

International platforms like Fresha, Treatwell, and Vagaro are widespread in Finland, serving major events and around 20,000 clients a week. Yet more lash and brow technicians are discovering that SalonLife addresses their daily challenges with pinpoint accuracy.

Unlike some large platforms focused on broad marketing and rapid growth, SalonLife has grown alongside studios – from Helsinki’s city center to workshops in smaller towns. We won’t claim to be the perfect fit for everyone, but whether you use Fresha, Treatwell, or SalonLife, you’re making a solid choice. All these solutions support your work, but SalonLife’s focus is razor-sharp – exclusively lash and brow technicians in Europe, and now especially in Finland.

SalonLife – The Dream Tool for Lash and Brow Specialists

Imagine walking into a studio where your only concern is perfect design. Your schedule is clear, inventory is accurate, client profiles are personalized, and booking is as easy as scrolling social media. That’s SalonLife – an intelligent system that streamlines your daily workflow and attracts new clients with no hidden fees.

Inventory Management: No More Surprises

A missing glue or lash cluster can stall a service and disappoint your client. SalonLife tracks your stock in real time, accounting for each technician’s usage. When supplies run low, the system sends an automatic alert – no more unexpected shortages. You can distinguish between service supplies and retail products, reducing waste and keeping reports transparent.

You can also note allergy risks and ingredients, crucial when working with hypoallergenic glues. This ensures your studio is always ready to deliver exactly what’s promised.

Client Profiles & Notes: Personalization at Your Fingertips

Lash and brow services thrive on details and trust. SalonLife helps you save clients’ allergies, preferred styles, previous designs, and “before” and “after” photos. All their info is within reach, making repeat bookings smooth and question-free. Photo galleries help win over new clients and boost your reputation.

Calendar & Schedule Management: Flexibility That Grows with You

Your personal calendar is just the start – you can plan prep and break times, add last-minute bookings to fill gaps, and manage multiple technicians’ schedules. Scaling up is easy: SalonLife adapts to multi-person teams, with custom service prices and durations per technician level.

Our research shows automating routine admin tasks saves beauty professionals an average of 45–60 minutes per day that was once spent on calendar management and client reminders.

Online Booking: A Studio Open 24/7

Modern clients want to book whenever it suits them – at night, on vacation, or over the weekend. SalonLife lets you control who can book and when: open it to everyone or just loyal clients, set lead‐time restrictions, and display only fully available slots. Customize the design yourself by adding your logo, backgrounds, and language options (Finnish, English, Swedish, etc.).

Automated Notifications & Aftercare: Build Loyalty with Care

Reminder SMS messages and emails cut cancellations and no-shows by 50–70%. SalonLife offers email templates for confirmations, reminders, thank-you notes, and friendly follow-ups three weeks later. You can also automatically send aftercare instructions to extend results and show clients you care.

Payments & Analytics: End Your Day Smoothly and Insightfully

Our integrated payment solution records card payments, cash, and gift cards in real time – no end-of-day surprises. Prepayment and late-cancellation fees protect your time. Detailed reports reveal your top services, revenue streams, and technician performance, empowering smarter business decisions. On average, a beauty professional using SalonLife earns an extra €1,173.08 per month compared to the previous year – over €14,000 annually for a modest subscription fee.

Marketplace: Attract New Clients for Free and Smartly

SalonLife Marketplace (Connect) puts your profile in front of potential clients without commission or ad costs. Studies show 28% of bookings come from it. Your profile acts as a professional website – featuring a gallery, price list, client reviews, and direct booking without account creation. Unlike some competitors, we never charge a referral fee or market your clients to other salons.

Summary: SalonLife – Your Growth Partner in Finland

SalonLife is built specifically for lash and brow technicians: no unnecessary features, just what you need to work efficiently, retain clients, and win new ones. The Marketplace adds extra reach, making your business visible and trustworthy with no hidden costs.

Try it free for 14 days and see how your studio or mobile service can reach new heights!

SalonLife is now present in Finland with a local team: our customer support speaks Finnish and knows the market. We’re hiring new team members – customer support, account manager, SDR, and social media marketing – contact us at info@salon.life.
SalonLife’s research confirms that 36% of people choose a salon primarily based on online booking availability. This trend is strong in Finland, where the digital pace is high every day.