Quick answer to the question:

If you’re looking for the right salon software for a Finnish facial-care studio, here are three top choices:

  • Fresha – a globally recognized platform offering extensive online booking and marketing support, ideal for larger chains or salons staffed by multiple employees.
  • Treatwell – featuring a wide user base and active marketing channel to help you attract new clients and manage campaigns and special offers.
  • SalonLife – designed specifically for the needs of small- to mid-sized Finnish facial-care studios:
    • easy to set up for teams of one to five;
    • Finnish-language customer support and full compliance with local regulations;
    • inventory and client profile management that saves up to an hour of manual work each day;
    • 24/7 online booking and secure data protection.

A more thorough explanation of the question.

One might think that a small facial treatment studio in Helsinki operates just like those in Paris or New York: doors open, clients arrive, appointments book up, and the day flows smoothly. Yet well before lunch, it’s clear that Finland’s facial care salons march to their own rhythm. More than 11,000 beauty salons (officially 8,700 businesses) serve nearly 30,000 beauty professionals—that’s over 0.5 % of the entire population. Almost 46 % of bookings occur after the salon’s official closing time, and the digital pace is swift: 94 % of Finns aged 16–89 are online daily. On top of that, GDPR protects personal privacy with the same care as the Nordic forests’ silence—every click, automated message, and booking confirmation demands flawless service in Finnish.

What makes Finland’s facial studios unique is that most are small, 1–5-person studios where specialists work either on payroll or as independent booth renters.

That means a one-size-fits-all solution won’t cut it; you need software built specifically for facial care rituals and available 24/7. It must offer seamless online booking, support both salaried staff and booth renters, and ensure complete data security under Europe’s strict GDPR rules.

In 2025, over 50 % of Finland’s small facial studios chose SalonLife for their software—citing its flexible features, ease of use, and local language support. Here’s why SalonLife has quickly earned the trust of facial care professionals.

So many options—why SalonLife?

The Finnish beauty software market is far from empty. Many local facial studios use international platforms like Fresha, Treatwell, or Vagaro, known for wide-ranging features and extensive marketing reach. Whether you choose Fresha, Treatwell, or SalonLife, you’re on the right track—each platform offers solid support and clarity. But a closer look reveals a trend: an increasing number of Finland’s small facial studios prefer SalonLife because it was designed with beauty professionals’ needs in mind.

Unlike some larger providers with lengthy development cycles and rising fees, SalonLife is a younger player committed to constant improvement and transparency. Its pricing is straightforward, with no hidden commission charges—the platform doesn’t market your salon’s clients; it supports your business growth in the long run.

Why facial care specialists love SalonLife

Imagine your day as a skin therapist: the salon is full of satisfied clients, you’re ready to dive into skin analyses and deliver personalized treatment plans that deliver results. Yet day-to-day hassles crop up: you run out of serum, you can’t find a client’s notes, or your calendar view is cluttered. These little issues drain your energy and obscure your expertise.

SalonLife exists to remove these obstacles. Its smart system manages inventory, reminds you when supplies run low, stores detailed client profiles, and sends automated reminders. Beauty professionals report saving 45–60 minutes daily on tasks they used to handle manually—time that can now go into treatments and client care.

Our data also shows that the average facial specialist actively using SalonLife for a year earns about €1,173.08 more per month—over €14,000 extra annually—while paying only a modest monthly fee. These figures account not only for improved efficiency but also for increased new client flow and repeat bookings.

Product management: no more awkward “out of stock” moments

Facial treatments rely on specific products—moisturizers, serums, masks. If a client expects an allergy-free or medical-grade formula, running out mid-session disrupts the experience and leaves a poor impression.

With SalonLife, you can add all your products into the system, set selling and cost prices, and track inventory in real time. The system warns you of low stock and prevents bookings if required products are unavailable, automatically calculating costs per session. This optimizes expenses, reduces waste, and ensures you always have the right product on hand for each client.

Client profiles & notes: personalization as the foundation of success

Facial care thrives on trust and customized treatment plans. It’s crucial to record each client’s skin type, allergies, and past reactions. SalonLife stores this information under client profiles, displaying it at the moment of booking. You can upload before-and-after photos, jot down notes from previous sessions, plan next steps, and send aftercare instructions directly from the system.

Such transparency and consistency build client trust and encourage repeat visits—especially important in facial care, where results evolve over multiple sessions and with seasonal considerations.

Calendar & time management: your schedule, under control

Facial treatments often range from 60 to 120 minutes and sometimes require quiet absorption time. SalonLife’s calendar lets you drag and drop bookings and breaks to allow for product absorption or quick consultations. The mobile app keeps your schedule at your fingertips so you can manage appointments even when you’re away from the salon.

In staff management, you can assign services to each professional, set individual durations and prices, and track their performance.

Online booking: open for business at sunset or midnight

Today’s clients expect to book at any hour, whether it’s late in the evening or early morning. SalonLife offers full online booking that you can open to everyone or limit to loyal clients with a discount code. Set advance notice rules and display only available slots to avoid empty openings.

Notifications & client communication: loyalty grows with continuous contact

Automated notifications (booking confirmations via email or SMS, reminders, thank-you notes, rebooking invitations) keep clients informed about their treatment plan and encourage regular returns. For example, the system can send sun protection or moisturizing tips a month after the last session, prolonging treatment results.

Payments & analytics: financial clarity and data-driven decisions

SalonLife handles payments too: its integrated POS supports cards, cash, gift cards, small deposits, and cancellation fees. Analytics give you insights into top-selling treatments, popular products, and revenue, helping you plan campaigns, loyalty programs, and optimize your menu to match client preferences.

Marketplace: smart, cost-free client acquisition

Finding new clients can be time-consuming for a facial specialist—social media ads, Google searches, targeted campaigns all take time and money. SalonLife’s Marketplace (SalonLife Connect) showcases your profile to thousands of potential clients without charging extra advertising fees. With around 150,000 active users and nearly 28% of bookings coming from the marketplace, it’s a free, commission-free way to grow your clientele.

Your profile as a professional website

  • Comprehensive info & gallery: salon description, location, logo, before-and-after photos.
  • Verified reviews: client ratings and feedback that build trust.
  • Services & pricing: complete menu with durations and fees.
  • Specialists: photos, specialties, and experience.
  • One-click booking without account creation: boosts conversion by up to 20 %.

Final note: SalonLife’s place in the Finnish market

SalonLife doesn’t claim to be the biggest or longest-established player, but its fresh approach lets us offer transparent pricing, faster product updates, and support that includes system setup, free demos, and personalized training sessions. Our focus is Europe—especially Finland’s facial studios—so we deliver a truly local experience with language support, time-zone alignment, and currency handling.

At the start of 2025, SalonLife launched a Finnish office where customer support speaks Finnish and understands local market nuances. We’re hiring for Customer Support, Account Manager, SDR, and Social Media Marketing roles. Want to join an ambitious beauty-tech team? Reach out at info@salon.life

Research shows that 36 % of clients choose a salon primarily for convenient online booking. SalonLife’s data confirms this trend—digital booking is now essential.

Summary

For Finland’s facial care professionals, the right software understands their unique workflow, builds client trust, and supports salon growth with no hidden costs. SalonLife combines inventory management, client communication, analytics, and a marketplace into one platform tailored for facial care rituals. Try a 14-day free trial and see how your salon can rise to the next level.