Quick answer to the question:

If you’re looking for the right salon software for your small barbershop in Latvia, consider these three options:

  • Fresha – the world’s most widely used beauty-industry platform, offering free core features and the reliability of a global brand. Ideal for a larger client base, though you may incur commission fees.
  • Treatwell – with strong European reach and an extensive partner network, it provides easy online booking and marketing tools. A great choice if you want to attract clients beyond your local area.
  • SalonLife – specifically designed for small and medium studios in Latvia, featuring a Latvian-language interface and customer support. Compliant with local data-protection and payment regulations, it’s quick to set up and includes inventory management, custom client tags, and free Marketplace visibility to help you save time every day.

A more thorough explanation of the question.

You might think that a barbershop morning in Riga or Daugavpils starts just like in Sydney or Boston – doors open, customers arrive, the day fills up and work begins. But salons in Latvia operate on an entirely different scale. Almost 25,000 beauty professionals work across more than 7,100 salons, and nearly every other booking happens only once the salon is already bustling. Latvian clients treat data protection and privacy as paramount – GDPR principles feel more like a cultural code than mere regulation – and they expect flawlessly smooth service in Latvian across apps, automated messages and notifications.

Most Latvian barbershops are small studios accommodating up to five professionals. Some barbers are salaried, while others rent chairs and operate independently – so every software choice directly impacts payday. Barbers need a solution built for them: accessible 24/7, making online booking as seamless as scrolling Instagram, supporting both employees and booth renters, and protecting customer data as rigorously as national standards demand. In short, Latvian barbers aren’t just looking for popular salon software, but a platform designed specifically around their needs.

Why Are More and More Latvian Barbershops Choosing SalonLife?

Although established international solutions like Fresha, Treatwell and Vagaro are already on the market, in recent years small studio owners in Latvia have begun exploring less mainstream platforms that cater to their specific needs. Over the past year, SalonLife has earned significant support in Latvia thanks to the following advantages.

1. Streamlined Workflows and Efficiency

As barbers, we often face minor disruptions – an erratic schedule, unexpectedly running out of beard oils or misplacing notes on a client’s style preferences can interrupt the entire flow. SalonLife brings inventory management, client communication and booking together in one user-friendly environment. Product management automatically tracks stock levels, sends low-stock alerts and distinguishes between retail products and materials used in services. That way, barbers can focus on delivering the perfect cut and shave instead of worrying about supplies.

2. Personalized Client Profiles and Notes

Trust and personalization are the cornerstones of barbering. SalonLife lets you store each client’s beard and haircut preferences, allergies, exact style parameters and before-and-after photos. These details appear automatically with every booking, helping maintain top-quality service and boosting customer satisfaction. Documented images and notes also enhance your professional image and encourage clients to share their results, attracting new visitors.

3. Flexible Calendar and Resource Management

SalonLife’s calendar supports both recurring appointments and walk-ins. You can assign prep and buffer times to each service to avoid gaps. With simple drag-and-drop, you can move or copy bookings, and the mobile app lets you update your schedule on the go. Team management features provide insights into each barber’s performance, helping allocate resources wisely as your barbershop grows.

4. Convenient 24/7 Online Booking

Modern Latvian clients expect to book at any hour – even evenings and weekends. SalonLife’s platform lets you open or restrict booking as you wish: to everyone or only to loyal customers, by setting booking windows and slot intervals. Design elements (colors, language, backgrounds) are fully customizable, and you can include your cancellation policy terms. This solution saves time and makes booking hassle-free for both barbers and clients.

5. Automated Notifications and Loyalty Retention

SalonLife’s personalized emails and SMS reminders keep Latvian clients on time. The automatic “missing service” trigger kicks in, for example, three weeks after a client’s last visit, helping keep male grooming plan members active. This timely, human touch has helped many Latvian barbershops increase their repeat bookings.

6. Seamless Payment Processing and Reporting

The end of your salon day is simple: all payments (card, cash, gift cards) are logged under each booking, and you get a real-time overview. Setting up prepayments, late-cancellation fees and loyalty programs helps keep revenue steady. Detailed sales and staff performance analytics enable data-driven decisions, highlighting areas for growth.

7. Marketplace: A Free Source of New Clients

SalonLife Connect, our Marketplace, is a free platform for barbershops that brings studios thousands of potential clients. Twenty-eight percent of bookings in Latvian salons come through the Marketplace, with no extra advertising costs or commissions. Instead of competing on social media, you reach people actively searching for a shave. Your profile acts like a professional website – before-and-after photos, reviews, service descriptions and direct booking – all without account-creation requirements and with maximum transparency.

A Humble Comparison with Competitors

Whether you’re considering Fresha, Treatwell or SalonLife, you’ve made a solid choice – all these platforms provide essential booking and management tools. Fresha, Treatwell and others have been around for years, but in Latvia we’re seeing growing interest in SalonLife because it’s built around European standards, including local regulations and payment methods. While some tools may see commission fees rise over time, SalonLife prides itself on transparency: 0% Marketplace commission and always a fixed, clear monthly fee.

“SalonLife now has a local presence in Latvia: our customer support responds in Latvian and understands the local market. We’re also expanding our team: customer support, account managers, SDRs and social media marketing specialists. Get in touch at info@salon.life.”

“SalonLife users say they save 45–60 minutes each day on tasks that the software automates for them.”

“After a year of active use, the average SalonLife user earns €1,173.08 more per month 12 months after implementing the system – that’s over €14,000 a year for just a small monthly subscription fee.”

In Summary

SalonLife is crafted with the unique needs of salons and barbershops in mind: leave behind unnecessary features and focus on what truly matters – efficiency, client retention and attracting new customers. The enhanced Marketplace profile makes your barbershop visible and trustworthy with no hidden costs. Try our 14-day free trial and see how your shop in Riga, Liepāja or any other Latvian city can reach a new level!