Don’t you agree that one of the most frustrating parts of being a beautician or salon owner is when the client doesn’t show up?
It just messes up your schedule; you feel worthless and frustrated and find yourself thinking, “how could they ever do that to me?”. Or even in worse cases, “AGAIN???”.
Unfortunately, this situation can happen to any of us, but how we react to it is a determining factor that distinguishes successful beauticians from others.
Yes, these thoughts and feelings are 100% justified because let’s face it –– you lost your time and money –– but try not to spend more than 5 minutes dwelling on it.
Instead, see the opened time slot as an ideal opportunity to focus on following beneficial activities.
Whether you like it or not, being active on social is a vital part of any successful beauty business in the 2020s.
It doesn’t mean, though, to only post pictures of your before-and-afters or free times, but also the educational content that helps you to stick out from the competition and make the audience turn their heads.
Use this freed up time right now to write a post, brainstorm topics, or just make some preparations for the next outstanding Facebook or Instagram post.
Bonus Tip: Check out our latest blog post about striking social media post ideas for beauticians that help you stand out from your competition even better.
Besides creating insightful educational content, it’s also good to freshen your Instagram beauty page feed from time to time.
Scroll through your gallery, pick the pictures you haven’t shown to the world yet, and put them live!
But don’t stop just there –– go through your regulars’ and new clients’ posts as well. Leave them a like, or even better –– a thoughtful and sweet comment. You will be surprised how long way this little act of kindness can go.
Being active on social is a must, but if you’ve been thinking about increasing your sales and possibly getting an additional income stream, then email marketing is the optimal way to go.
Or, to put it another way –– as a salon owner, if you aren’t using email marketing, you’re leaving a lot of money on the table.
Email marketing is straightforward, effective, and very affordable compared to other forms of marketing. You can reach a vast number of people with your messaging at the cost of $0 per email, compared to paid ads, which makes you pay to play.
Research has shown that email marketing can bring you up to 3800% ROI (return on investment). That means for every $1 you, as a salon owner, invest in email marketing, you’ll see an average of $38 in revenue.
So grab a piece of paper or jump behind your laptop and start with your first email. It can be about the latest salon news, tips on how to take care of the results at home, sell and promote a few products, etc.
Bonus Tip: we’ve put together a free Email Marketing Guide for Beauty Salons ebook where we also talked about 25 Do’s and Don’ts of email marketing. Feel free to check it out!
Another good way to make the most of the free time is going live on Facebook or Instagram. And don’t overcomplicate it –– it doesn’t have to be a “Hollywood studio quality.” The more natural and “you” it is, the better.
Here are some ideas of what your next (or first) live can be about:
P.S. Whatever you do, don’t show or talk about your frustration about the client who didn’t show up for the appointment. It doesn’t put you in the best light.
One of the reasons why the customer didn’t show up to their appointment could be that they didn’t get any reminders about their booking. Could it be the case?
Also, when you think that a single reminder letter will do its job, then I hate to break it to you, but it’s almost as good as not sending anything.
Listen, people are getting busier and busier every day, and, understandably, you can’t remember every little duty or aspect of your day or week. That’s why it’s your responsibility as a service provider to be on top of their minds 24/7, so they won’t forget about their appointments. Ever.
So if you’ve got one already, then make the most of its’ features, but if you don’t have a salon software yet, you are more than welcome to check out SalonLife. What makes it unique is that we’ve added an astounding 7 (!) different email and SMS notifications that are all automated so you won’t skip a beat when staying in touch with your clientele.
Of course, it’s always easy to blame the other party for not showing up, but maybe, just maybe, could’ve you helped to prevent it?
Analyze the specific situation of why the client didn’t come. Think about what did go wrong, what you could’ve done better or differently, or whether you foresaw the risk that this client could do so.
This type of in-depth analysis gives you greater clarity and helps you prevent these no-shows from happening again in the future.
Hopefully, you did find an alternative to do next time your customer leaves you hanging. And who knows –– maybe from now on you’re even grateful to the customer for not showing up because it gives you valuable time to focus on other crucial things to grow your salon business.
Join our weekly SalonSecrets Masterclass to discover more beauty industry secrets of what the world-class, A+ level beauticians and salon owners are doing every day in these kinds of situations.
Sooviksid SalonLife’i kohta rohkem teada saada ja avastada kõik mugavused ja võimalused, mida broneerimissüsteemil Sinu salongile pakkuda on? Tule koos teiste ilutegijatega meie iganädalasele tasuta grupikoolitusele!