Because don’t you agree that pictures of beauty services “before and after” and posts about available times already take up 99% of the social media, Facebook beauty groups posts in particular?
Don’t get me wrong –– there is definitely a right place and time for these posts as well, but unfortunately, they don’t help you stand out from your fellow beauticians and salons.
So what to post instead?
In this article, you’ll find five Facebook and Instagram post ideas that ensure you provide valuable, eye-catching, and well-performing content for your beauty page.
Especially if your beauty field and primary services are a little more complicated, innovative, or are possessing high risk, it is crucial to talk about and show your audience the behind-the-scenes to ground their fears.
Some of the topics that your (potential) clients would likely love to hear about are:
It’s perfectly normal for people to fear some beauty procedures since nobody wants to take any unnecessary risks with their skin, mind, and body. That’s why it’s every beautician’s responsibility to help the audience overcome their fears, and what could be a better place for it than social media?
Have you ever booked any hotel without first looking at pictures of it? I’m 99.9% sure that you answered “no.”
Just as people want to see pictures of a destination and hotel before planning a vacation, so want beauty salon clients to see with their own eyes what will be waiting for them in your place. Will there be lots of natural light and a mellow atmosphere, or are they going to a dark underground cave? They will never know unless you show them.
Remember –– a scared and confused mind never buys. That’s why seeing the beauty salon’s images in advance builds trust in customers, alleviates fears, and increases the chance of reeling in new regulars.
Would you be willing to go on a blind date where you have never seen any pictures of your partner? Rather not, right? Therefore, don’t expect such self-transcendence from your clients either.
It sounds an utter cliché, but a picture truly speaks more than a thousand words. Based on the profile picture alone, the client already understands the beauty professional, their nature, attitude, and overall vibe. In short, whether your personalities will be a “match made in heaven” or not.
Furthermore, this helps you to filter out and attract your ideal clients. It’s a win-win for both sides!
Do you know the feeling when you’ve randomly landed on chiropractor videos on social where they crackle people’s backs or heads? Or those skincare videos where cosmetologists are popping the pimples or removing the blackheads?
I believe you agree that these videos and sounds are not the most pleasant ones you will ever see or hear, but still –– something odd keeps us nailed to the video. And at one point, you find yourself thinking: “Hmm, I should also go to a chiropractor.” Sounds familiar?
People like to watch videos of beauty treatments and, at the same time, imagine themselves sitting in that salon chair. So if you could also share videos like this about your beauty services (not any random clips from Youtube, but your self-made videos), you can be sure that you will effortlessly catch your audience’s attention and get new clients.
Suggestions and tips on how to take care of the outcome at home for long-lasting results should not only be shared at the end of the appointment but also on social media.
It is a good reminder of how to take care of yourself at home for your current clients, and your potential customers will see that you are a beauty professional who takes care of their clients even after they’ve left the salon.
And not to worry –– sharing free education and tips about at-home beauty treatments won’t make your clients come to your salon less often. It makes them rave about you to their friends and family members about how caring and top-notch professional you are!
Once you get started with reforming your current social media content, be patient. Don’t beat yourself up after the first two new-wave posts didn’t perform tremendously well. Good things take time. And so it takes time for your current and new audience to adapt to the “new” you and fresh approach.
So don’t set yourself unrealistic expectations like 10X-ing your clientele by the end of the week. It won’t happen. But gradually, you will start to notice how your posts are getting more engagement, and the number of followers is steadily increasing. And sooner or later, you will get the first client who says: “It was because of that X educational post a few days ago that I decided to come to you!” Trust me – this moment will be priceless.
Also, if you want to get more tips on how to stand out from your competition on social and secure a substantial flow of clients day in and day out, reserve your seat for this week’s SalonSecrets Masterclass.
Sooviksid SalonLife’i kohta rohkem teada saada ja avastada kõik mugavused ja võimalused, mida broneerimissüsteemil Sinu salongile pakkuda on? Tule koos teiste ilutegijatega meie iganädalasele tasuta grupikoolitusele!